When done right, email marketing can be targeted, meaningful, and still one of the most effective marketing tactics to nurture and engage with your audience throughout the buyer’s journey.
Email Marketing is part of your well-balanced marketing blueprint.
Email should still be a central component of any successful online marketing campaign – working together as part of a comprehensive approach to increasing leads and building customer loyalty.
Capture email permissions right from the start
Tougher regulations around data privacy have definitely impacted email marketing best practices. We can help ensure you are capturing proper opt-ins and maximizing your email database.
Keep emails relevant for each segment of your audience
If you’re sending one email blast out to every one of your customers, you’re probably not getting the results you want. Segment your database based on behavior, demographics, lead status, and purchase history in order to reach the right person at the right time.
Focus your email marketing on company goals
Every activity you perform in marketing should lead you toward reaching your goals. Generating new leads, converting sales, educating, or building relationships with customers. Know what you are trying to accomplish so that you can know if you are successful.
Download our white paper
Download Chapter 10 of our Digital Minds book, 2nd Edition, Email Marketing: Evolving in a Social World today.
Did You Know?
Wondering if email marketing is still worth your time and efforts? Take a look at these statistics for starters:
We do more than just Email Marketing
Having an effective email marketing plan is just one component of your digital marketing strategy. You wouldn’t try pitching a tent with one pole; the same goes with digital marketing. If you want to see results from your digital efforts, you need to think beyond your email marketing.
Acquire More Leads and Sales
Generate quality leads that are more likely to become your customers.
Build Brand Awareness
Get found by your customers and build
more awareness about your services.
Grow Your Online Reputation
Turn your customers into your brand loyalists
and biggest fans.
Improve an Ineffective Website
Transform your website into a lead generation
machine for your business.
Speak with a WSI Expert today
Leave your contact details, and we’ll have one of our WSI Digital Marketing Experts follow-up and arrange a time that works best for you to have a quick discussion.
We look forward to chatting!
“It's been really good working with WSI, very easy and professional. WSI has done a great job with my internet marketing."
Mike Chavez - Mike Chavez Painting, Owner.