Grow your Business Better
Great businesses grow with great strategies.
Start your free Initial Business Assessment® today and uncover
insights to marketing strategies to grow your business in as little as 2 weeks, with no cost.
What is a free Initial Business Assessment®?
Are you investing in marketing without results? Many strategies focus on traffic, clicks, impressions, and even form submissions — but do they actually drive revenue?
Our Initial Business Assessment® (IBA®) is a free, expert-led session where we work with you to identify your business goals, analyze your current marketing strategy, uncover wasted spend, and provide you with a data-driven plan for real business growth.
Stop Wasting Money on Ineffective Marketing – Find out what’s working and cut what’s not.
Get a Customized Growth Roadmap – A marketing plan tailored to your business goals
No Cost, No Risk—Just Real Insights – A free, expert-led session with actionable takeaways.
What’s included in a free IBA®?
A simple, effective, 3-step process designed to unlock growth opportunities,
eliminate inefficiencies, and provide a data-driven marketing roadmap.
In-Depth Business Analysis –
Get Clear on Your Next Steps
(90 Minutes)
What We Do: We analyze your business goals, current marketing strategies, and challenges to uncover growth opportunities.
Why It Matters: This session ensures we are focused on strategies that drive real growth—not just industry trends. You’ll leave with a clearer vision and the right priorities to scale your business effectively.
Strategic Research -
Expert Insights for Growth
(5 Days)
What We Do: We analyze your competitors, identify market opportunities, and develop a KPI-driven strategic plan to help you stand out and grow.
Why It Matters: Through industry research, we uncover key market shifts, competitor positioning, and emerging opportunities – unveiling actionable insights, allowing for smarter decision-making and sustainable business growth.
Custom Strategic Roadmap -
A Collaborative Approach
(90 Minutes)
What We Do: We collaborate with you to finalize a step-by-step growth strategy based on your key priorities, expert insights, and a budget that makes sense to you.
Why It Matters: A well-defined strategy is most effective when built collaboratively. By working together, we ensure marketing and revenue growth strategies align seamlessly to your goals.
Why is it free?
Why do we offer this at no cost?
This isn’t about being “free”—it requires an investment of your time, which we know is just as valuable as money. Too often, agencies rush to sign up clients without a clear plan—costing both sides valuable time and resources. Instead, we take a strategic approach, ensuring that any engagement is built on real insights and a well-defined roadmap.
We believe trust is earned, not assumed. That’s why we invest first—with a tailored strategic roadmap, at no cost—so you can see exactly how we think, plan, and deliver before you commit a single dollar.
Why we do this with no financial commitment:
✅ A Smarter Way to Start. Unlike other agencies that jump straight into a contract, we take the time to understand your business first—so you’re not paying for guesswork.
✅ Value Over Cost. Your time is an investment, and we make sure it’s well spent by providing a clear, actionable strategy.
✅ A Win-Win Approach. Whether we work together or not, you’ll leave with valuable insights and a data-driven plan to move forward with confidence.
A Message from Domenic Ali
“Too many businesses invest in marketing without seeing real results. I created the IBA® Process to change that. My mission is to help business leaders like you build strategies that drive sustainable growth and long-term success. If you’re ready to transform marketing into a true business asset, let’s talk.“
Meet our CEO
Domenic Ali is a visionary leader behind our data-driven, strategy-first
approach to business growth.
MIT Certified in Business Strategy
Expert in B2B Marketing & Operational Efficiency
Trusted Advisor for Scalable, Sustainable Growth
With over two decades of experience guiding businesses toward measurable
success, Domenic is committed to helping leaders make smarter marketing
decisions that drive revenue, profitability, and efficiency.
Kristina Covelli Lopez
It’s been a pleasure working with Domenic for the development of our landing page. He has been a great source of education and guidance throughout the process. Domenic has always acted professionally and has the perfect mix of patience and persistence in his follow-up. This perfect balance made it so I wasn’t overwhelmed by our project but also ensured that our project stayed focused and on time. I found Domenic to be very fair and understanding when discussing substitutions and alternatives to our contract/project. He also showed genuine enthusiasm for our project and really tried to understand our product and our goals. I look forward to working with Domenic again in the near future for the redevelopment of our website!
Why Work With Us?
Decades of Proven B2B Growth Expertise – Helping businesses scale with marketing strategies that drive revenue, not just clicks.
Data-Driven, KPI-Focused – Every campaign is built to impact profitability, customer acquisition, and scalability.
Hands-On, Client-First Approach – We work with you, not just for you, ensuring alignment with your unique business goals.
AI & Market Research-Backed Strategies – Leveraging predictive analytics and data insights to stay ahead of the competition.
We concentrate on your success
Many marketing strategies focus on vanity metrics like traffic, impressions, and form fills—but these don’t always translate into real business impact.
While our competitors are chasing clicks and conversions, we align our marketing efforts with your key business objectives, such as:
Revenue Growth
Ensuring marketing efforts contribute directly to increasing sales and customer lifetime value.
Profitability & ROI
Measuring success through cost efficiency, acquisition costs, and margins.
Customer Acquisition & Retention
Tracking how well marketing fuels business expansion and long-term client relationships.
Scalability & Market Positioning
Helping businesses establish a competitive edge for sustainable success.
By keeping the focus on what truly matters to your bottom line, we create a cohesive strategy that
evolves with your business, adapting to market conditions, operational shifts, and long-term goals.
Our success is measured by your success.
Our Strategic Advantage – The 1 Page Plan
What is the 1-Page Plan (1PP)?
The 1PP is a concise, strategic document that outlines your business goals, objectives, and important
milestones — all in a single plan. It serves as your roadmap that aligns marketing initiatives with your real
business goals, ensuring every decision contributes to measurable success.
WHY
Why is the 1PP Important?
Providing Instant Clarity – Outlines a clear and actionable plan for success.
Aligning Teams – Ensures marketing, sales, and leadership work toward the same business goals.
Focusing on Business KPIs – Shifts attention from vanity metrics (traffic, impressions) to real results (revenue, profitability, growth).
Keeping Execution Agile – Helps businesses adapt quickly and make data-driven decisions.
WHAT
What’s Included in the 1PP?
Business Goals – Clearly defined short-term and long-term objectives.
Strategic Priorities – The top focus areas for marketing and operational improvements.
Key Metrics – Measurable success indicators tied to revenue, growth, and efficiency.
Implementation Roadmap – A structured, actionable roadmap that drives results.
HOW
How Do We Use the 1PP in the IBA® Process?
Tailored for Your Business – We develop your custom 1PP as part of the free IBA® Process, ensuring marketing efforts align with business success.
Your Strategy – It becomes the foundation for your marketing strategy, guiding all campaigns, optimizations, and growth decisions.
Keeps Execution on Track – It keeps your team focused – eliminating distractions and driving consistent and measurable progress.
Challenges We Address
1
Lack of Alignment Between Marketing & Business Goals
One of the biggest barriers to business growth is fragmented marketing initiatives that lack strategic alignment. When marketing, sales, and business goals operate in silos, businesses struggle with inefficiencies, miscommunication, and wasted investment.
How We Fix It: Our IBA® Process creates a unified marketing strategy that aligns directly with your business growth objectives—eliminating guesswork and ensuring consistent, measurable results.
2
Inconsistent Revenue Growth
A misaligned marketing strategy can lead to unexplained revenue losses and inefficiencies in lead generation, conversion, and retention.
How We Fix It: By focusing on business KPIs instead of vanity metrics, we help businesses pinpoint gaps, optimize revenue streams, and drive sustainable profitability.
3
Growth Plateaus & Market Shifts
Companies often struggle to scale when their marketing strategies fail to adapt to industry trends and competitive shifts.
How We Fix It: Our IBA® Process delivers a flexible, market-responsive strategy, helping businesses break through stagnation and sustain long-term expansion.
Do you Qualify for a Free IBA®?
Our IBA® Process is designed for B2B business leaders who are serious about aligning marketing with
real business goals. We offer this risk-free assessment® to companies that meet the following criteria:
Who Qualifies for a Free IBA®?
You’re a B2B Business
We specialize in helping business-to-business organizations optimize their growth strategies.
You Want Marketing That Drives Business Growth
If you prefer revenue-focused strategies over vanity metrics, the IBA® is the right fit.
You Have Growth Goals but Need Direction
Scaling, repositioning, or optimizing operations? Our IBA® delivers a structured roadmap tailored to your goals.
You’re Open to a Consultative Partnership
We work collaboratively with business leaders to ensure marketing aligns seamlessly with operational success.
Who is Not a Good Fit?
Looking for Quick Fixes
The IBA® is designed for sustainable growth, not short-term marketing tactics.
Focused on Clicks Over Conversions
We prioritize KPIs that impact profitability, not just website traffic.
Not Open to Data-Driven Strategy
Our approach is based on analytics, strategy, and measurable outcomes.
Prefer One-Size-Fits-All Solutions
The IBA® is customized for each business—we don’t do generic plans.
If you qualify, take the first step toward measurable
business growth with a Free IBA® today! 🚀
Common Questions We Get around our
B2B Initial Business Assessment® Process
1. Interview Phase – 90 Minutes
2. Research & Strategy Alignment – 5 Days
3. Collaboration Phase – 90 Minutes
Samantha Patrickson
This team has be amazing since the start!
Our firm on boarding earlier this year, and from the beginning WSI Leap Digital makes working with them a breeze! This team always applies creative thinking to each one of our projects and developes new ways of thinking to improve our existing ones.
Melanie Woodhouse is one of LD team members who I personally work with regularly. She is always willing to adjust her schedule to fit mine, takes ownership in the companies tasks and is always willing to go the extra mile for her clients.
What will the final deliverable look like?
Deliverable
What’s Included
📌 Business Goals
& Objectives
Define success metrics that directly impact revenue, growth, and profitability.
1-Page Plan (1PP) for a clear, high-impact strategy summary.
🔍 Research
& Analysis
Competitor Analysis – Identifying strengths, weaknesses, and positioning opportunities.
Online Presence Review – Evaluating your SEO, website health, and digital authority.
Strategic Forecasting – Projecting potential business impact across various marketing channels.
Conversion Rate Optimization (CRO) Review – Finding ways to increase customer engagement and sales.
Custom Evaluations – Tailored research based on your industry and specific goals.
📈 Marketing
Trends & Insights
Industry-Specific Insights – Latest trends relevant to your business sector.
Emerging Strategies – How AI, automation, and new marketing technologies impact your business.
Competitive Digital Shifts – Analyzing how top competitors are evolving.
Consumer Behavior Patterns – Understanding shifts in purchasing decisions, engagement, and expectations.
🚀 Our Strategic
Approach
A prioritized action plan outlining the most effective marketing and business growth tactics.
Recommended SEO, content, paid search, and digital marketing strategies designed for ROI-focused execution.
A phased roadmap that ensure agility and adaptability to evolving marketing needs.
🤝 Collaboration
& Implementation
90-Minute Strategy Session – We present your custom roadmap and collaborate on next steps.
Flexible Engagement Options – Whether you implement in-house or work with us, we provide clear execution pathways.
What do I get?
When you sign up for a Free IBA®, you receive a custom business strategy roadmap
designed to align marketing efforts with real business growth.
A 90-Minute Business Strategy Session
We take a deep dive into your business goals,
challenges, and market positioning.
A Comprehensive Market & Competitive Analysis
We conduct a comprehensive review of your industry landscape, competitor strategies, and where your business stands and we provide you the research results, and today’s relevant marketing trends.
A Data-Driven Business Growth Roadmap
Your roadmap will begin with a 1-Page Plan (1PP) outlining your key business objectives, priorities, followed by our strategic recommendations to achieving your goals.
Actionable Next Steps
A clear path forward, whether you choose to implement the strategy in-house or with our team.
Anand
LeapDigital are a pleasure to work with. I am extremely happy with the results of the website development and the campaign. My business is leveling up because of LeapDigital!
Aspen Peggs
I worked with Leap Digital to migrate our website from Squarespace to WordPress and build some new pages. Vignesh and Melanie were great to work with—clear communicators, efficient, and always on schedule. They executed my vision well and easily incorporated my feedback.
Domenic is thoughtful, has great insights and understands where business owners pain points are when it comes to web design.
I’ll definitely be working with them again for future website updates.
We Can Help
Define business objectives that create a path forward
You can’t move forward if you don’t know where you’re going. We’ll help you build a plan that grows alongside your business.
Take the first step
Data-Driven Insights & Optimization
We continuously analyze results and refine strategies to ensure your marketing investments align with business KPIs, not just vanity metrics.
How we can help
Scalable Growth Strategies
Whether you’re looking to optimize, scale, or pivot, we provide the roadmap and execution support to keep your business moving forward.
Take the first step
Monthly KPI Reports
Stay informed with monthly performance reports that track the success of your marketing strategies, revenue impact, and business growth metrics.
How we can help
Your success is our success—let’s build something great together!
We assign a client advocate to every account to ensure your business goals remain top of mind.
Take the first step
Real-time Data & Insights
Gain full visibility into your online presence, marketing performance, and key business metrics in real time with our Looker Studio report.
How we can help
Transparent Project Tracking
Access our project management dashboard to see behind-the-scenes work in action—every strategy, every task, every milestone.
Take the first step
Results You Can Measure
No guesswork. Just clear, trackable business value that ties directly to your revenue, growth, and success.
How we can help
Data-Driven Insights & Optimization
We continuously analyze results and refine strategies to ensure your marketing investments align with business KPIs, not just vanity metrics.
Take the first step
Quarterly Analysis Meetings
Every quarter, we conduct a deep-dive strategy review to assess progress, refine tactics, and align marketing with evolving business goals. These sessions ensure that your strategy stays agile and optimized for maximum ROI.
How we can help
Annual Roadmap Review (The IBA® Again!)
Each year, we revisit your Initial Business Assessment® (IBA®) to ensure your strategy adapts to market changes, business growth, and new opportunities. This keeps your marketing aligned with your long-term business objectives, ensuring sustainable success.
Take the first step
Alison Davies
I want to express my gratitude to Leap Digital! They have been completely outstanding on the creation of my website as well as managing my social media. Dominic Ali has been absolutely awesome in explaining everything and getting back to me promptly with ideas and suggestions as well as implementing them swiftly. In addition, Marybeth Chipman has been absolutely amazing with my social media. She intuitively listens to my vision and creates ads and posts that have gotten great attention. Working along side with Leap Digital was one of the best decisions I have made. I highly recommend them.
We keep it simple!
Upfront Pricing
We offer clear and transparent pricing right from the start, so you always know what to expect.
Month-to-month Terms
Enjoy flexibility with our month-to-month contract terms, giving you the freedom to adjust as your needs change.
Easy Scope Changes
We make adapting to evolving project requirements hassle-free, ensuring your goals are met effectively.
Quarterly Status Reviews
Stay informed with regular check-ins every quarter to track progress and make data-driven decisions.
Annual Roadmap Updates
Our strategic planning keeps your business on the right path, with updates every year to stay inline with your goals.
Rates are fixed – 2 years
Lock in your budget with fixed rates guaranteed for two years, providing stability and peace of mind for your financial planning.