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Social Media Marketing

Social Media Marketing

There was a time you might have wondered, should social media be part of your digital marketing campaign plan? Today, there’s no question—it’s where your customers are spending time and having conversations—about your competition, and hopefully, also about you.

Our social media campaign management services are available in 3 packages:

ConnectLB

Connect

More than 4 in 10 consumers turn to social media networks for brand information.  A brand awareness campaign on your social media sites improves your ability to connect with customers.

Interact

Invite

How do you get people to shift from reading your ad to clicking on it? A traffic campaign on social media platforms gives customers a ‘map’ to your website through a link or a landing page.

EngageLB

Engage

Conversion & Retargeting campaigns help you connect with people who are actively interested in your brand.   Engage in building relationships, and revenue with retargeting and conversions.

4 Billion People in the Audience

  • Almost 4 billion people were hopping onto at least one social media site as we started 2020 — more than a 9% increase in a year.
  • Some estimates suggest that over 50% of the world’s population will be using social media by mid-year.
  • And we’re spending almost 2 ½ hours – every day – perusing Facebook, YouTube, Twitter, Instagram, Snapchat, LinkedIn, Tik-Tok, and many other social media platforms.

To engage potential customers and connect with your current audience, you need to meet them on their turf.  The Leap Digital team offers support for your social media marketing activities, helping design and execute campaigns to build your brands and your business.

Connect with Social Media

Connect with Customers by Boosting Brand Awareness

The internet is often the go-to resource when researching brands to buy, but now more than 4 in 10 consumers turn to social media networks for brand information. A brand awareness campaign on your social media sites can improve your ability to connect with customers. But how do you ensure your brand stands out in the crowd?

  • At WSI Leap Digital, we’ll infuse your social media marketing efforts with your brand’s personality. Images, language, and tone will help people understand what your brand is about and easily recognize you.

What to expect from our Connect Package

  • Complete Platform Access
  • Integration to Facebook, Instagram, LinkedIN and Twitter
  • Browseable Content Library
  • Custom Post Creation
  • Unlimited Revisions on every piece of content
  • Detailed Real Time Reporting
  • Dedicated Digital Marketing Advisor
  • Dedicated Account Manager
  • Dedicated Content Team

ARE YOU IN A B2B SERVICE INDUSTRY?  REQUEST A MEETING TODAY TO FIND OUT HOW SOCIAL MEDIA HAS HELPED OUR CLIENTS GROW THEIR PIPELINE WEEKLY

Invite New People

Map the Way to Your Website with Traffic Campaigns

Getting the most out of your online salesperson – your website – means people need to find your site online, easily. A traffic campaign on social media platforms gives customers a ‘map’ to your website through a link or a landing page. How do you get people to shift from reading your ad to clicking on it?

  • The Leap Digital team goes beyond telling people about your brand. We include a little teaching to show how you’ll make their lives a bit better. And often, we’ll involve them in the decision to engage with you by giving them a choice. For example, we could create a traffic campaign with 2 options: “Looking for Top Sellers?” or “Find Your Favourite” with each leading to a unique landing page.

Find People Interested in You through Online Lead Generation

When you’ve built brand awareness and engagement, a logical next step is generating leads with social media marketing. Although all social media platforms have value, Facebook and LinkedIn are the top 2 sites for lead generation in the B2B space. What’s essential for people to experience so that they’ll fill out a form to connect with you?

  • Our research and customer case studies help us identify compelling calls-to-action for your brand, ‘clickable’ (sometimes gated) content, and appropriate personalization for your target audience.

What to expect from our Invite Service

  • Everything in the Connect Package
  • Website Traffic Campaigns
  • Lead Generation Campaigns
  • $500 of Facebook Ad Credit per month

SOCIAL MEDIA FOR PROFESSIONAL SERVICE FIRMS CAN BE A REAL CHALLENGE.  REQUEST A MEETING TODAY TO FIND OUT HOW SOCIAL MEDIA HAS HELPED OUR CLIENTS GROW THEIR FIRMS

Engage Your Followers

Encourage People to Engage with You Through Conversion Campaigns

Conversion campaigns help you connect with people who are actively interested in your brand. A conversion can be a basic form fill or a more in-depth engagement like making a purchase, entering payment information, or ordering samples. Getting the right message across is vital because research shows weak social media ads can create a negative emotional response in less than 1 second! What can you do to generate strong conversions?

  • WSI Leap Digital focuses on targeting the right audience, then helping you create a great ad with cohesive visuals, copy, and value proposition or call-to-action. We’ll also help you optimize your conversion campaigns with techniques like A/B testing.

Keep the 'Conversation' Going through Retargeting

If someone visits your website, looks around, adds something to a cart, or makes a purchase, you can stay connected with them through a retargeting campaign. With retargeting, you’ll deliver an ad to customers or prospects that reflect their engagement with you. A customer who views one of your products may see an ad with more details and a link back to your website. A prospect who checks out your ‘contact us’ page could receive a message with benefits about doing business with you.

  • Effective retargeting campaigns are highly personalized and cross multiple channels. Keeping the conversation going means being present where your customers head next.

What to expect from our Engage Service

  • Everything in the Invite Service
  • Retargeting & Conversion Campaigns
  • $1,000 of Ad Credit per month

Did You Know?

To begin understanding the impact social media marketing can make on your business, look no further than these statistics:

78%
78% of American Facebook users have discovered something to purchase via this platform
#2
YouTube is the world’s second most popular search engine
25%
25% of all referral traffic that goes to retail websites comes from Pinterest
90%
90% of marketers have noticed their social marketing efforts increasing their exposure

We do more than just Social Media Marketing

Having an effective social media plan is just one component of your digital marketing strategy. You wouldn’t try pitching a tent with one pole; the same goes with digital marketing. If you want to see results from your digital efforts, you need to think beyond social.

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Acquire More Leads and Sales

Generate quality leads that are more likely to become your customers.

Get More Leads

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Build Brand Awareness

Get found by your customers and build
more awareness about your services.

EXPAND YOUR REACH

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Grow Your Online Reputation

Turn your customers into your brand loyalists
and biggest fans.

GROW YOUR FANBASE

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Improve an Ineffective Website

Transform your website into a lead generation
machine for your business.

UPDATE YOUR SITE

2 Great Ways to Get Started

Book a time that works for you

Find a time that fits your schedule, and we’ll send you a meeting invite to connect with one of our digital marketing directors today.

We'll call you.

Leave your contact details, and we’ll have one of our Digital Marketing Experts follow-up and arrange a time that works best for you to have a quick discussion.

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