Email Marketing is a critical component for your comprehensive digital marketing strategy.
Targeting your email campaign to address the needs of your customer (and potential customer) base will boost your conversions and get you closer to your goals.
What's in this white paper
This white paper is a download from our successful Digital Minds book, 2nd edition. This 12-page report is a highly informative paper that explores methods and reasons for including email marketing in your digital marketing portfolio.
Our goal is to provide you the best practices for Email Marketing, and allow you to discover new ways to connect with your audience in a meaningful way.
How can you use this report?
- Create great campaigns with targeted strategies
- Plan for the right content at the right time
- Understand techniques for personalization and customization
- Important tips for mobile-friendly campaigns
- Develop lead-nurturing and marketing automation strategies
- Explore options for marketing segmentation, micro-targeting, and A/B split testing
- Develop proper list-building (without buying) techniques
- Understand your legal responsibilities regarding anti-spam legislation