Domenic Ali
Founder & CEO
WSI, Leap Digital was founded by Domenic Ali, a lifelong entrepreneur with a passion for engineering business growth. With over thirty years of experience as a Technology Director and Marketing Consultant, and backed by MIT executive training, Domenic built the agency on a simple, powerful principle: “Whatever it is you do today, do it better than you did yesterday.” After advising more than 1000 clients and leading solutions for complex digital challenges, he recognized a gap in the market for an agency that combines deep technical expertise with true business insight. Driven by a commitment to help businesses not just meet but exceed their growth goals, Domenic assembled a global team dedicated to delivering innovative strategies, seamless execution, and measurable results. WSI, Leap Digital was born out of this vision: to empower B2B organizations to thrive online, while enabling leaders to focus on what they do best.
Darren Schisler
Creative Director
As Creative Director at Leap Digital, Darren focuses on bringing up the creative quality of client work while strengthening how ideas, strategies, and campaigns are presented and executed. His work focuses on helping clients build their businesses by turning strategy, design, and technology into real, tangible results.
With more than 25 years of experience, Darren helps clients turn complicated company matters into clear, efficient digital and brand experiences. He works closely with executive, product, engineering, and marketing teams to connect customer insight, business strategy, and technology delivery. His work spans brand development, experience strategy, product and service design, and the use of storytelling to communicate ideas in ways that are clear, persuasive, and actionable.
Darren also mentors and coaches delivery teams, strengthening creative thinking and execution across engagements. He supports clients by shaping compelling narratives that help organizations grow and win new business.
Vignesh Subramani
Delivery Manager, Analyst and SEO Specialist
Vignesh brings clarity to the fast-moving digital world, turning complex data and shifting algorithms into smart, effective marketing strategies. Passionate about data-driven decisions, he thrives on making analytics work for real business results. From decoding the latest SEO updates to fine-tuning performance metrics, Vignesh loves sharing insights about content, search strategy, and digital tracking. Outside work, he’s usually planning his next family getaway or relaxing with loved ones.
Emma Chan
Delivery Manager and UX/UI Designer
Emma combines creativity and usability to design intuitive digital experiences that resonate with users and clients alike. From web and mobile interfaces, digital graphics, to branding assets, she ensures each project stands out with both style and substance. As the go-to expert for everything digital design, she keeps aesthetics aligned with function. When she’s not designing, Emma enjoys spending time with her two cats, Ike and Kenny, exploring new restaurants, attending live concerts, or starting her next creative project.
Melanie Woodhouse
Office and Success Manager
Melanie ensures that WSI, Leap Digital operates like a well-oiled machine. She supports both the internal team and clients by maintaining streamlined processes and nurturing a culture of productivity and care. Known for her reliability and warm spirit, Melanie is always ready to lend a hand or solve a challenge. Outside of work, she finds joy in nature, cooking hearty meals, and spending quality time with her family, often accompanied by her beloved pets, Arthur and Earl.
Kathryn Pearl Timonera
Technical Content Writer and AI Content Marketing Specialist
Kathryn turns complex tech topics into clear, engaging content that drives results. With experience writing for top tech and cybersecurity publications, she brings a sharp eye for strategy and a deep understanding of what makes technical and general audiences click. Passionate about helping brands tell their stories, Kathryn facilitates AI-driven content marketing efforts and content strategies. Outside of work, she’s either in the ocean teaching freediving, exploring different underwater sites, working on her next creative project, or explore new places with her shih tzu named Nuggets.
McKeila Young
Paid Search Strategist
McKeila comes to Leap Digital with extensive experience in search strategy, analytics, and performance measurement. She brings a thoughtful, data-driven approach to paid search, helping clients connect marketing efforts to real business outcomes. Her work is grounded in clear measurement frameworks and a deep understanding of how search supports broader marketing goals. When not supporting her clients, McKeila can be found engaging in her many creative hobbies, namely sewing and ceramics.
Joel D’Souza
Customer Strategy Manager
Joel D’Souza serves as the Customer Strategy Manager at Leap Digital, where he focuses on aligning digital strategy with tangible business outcomes. With a background spanning marketing, operations, and customer engagement, he works closely with teams to ensure strategies are executed effectively and deliver measurable impact. Outside of his professional work, Joel is an active member of the Barbershop Harmony Society and participates in local communication and musical productions.
Julius Arboleda
Social Media Strategist and Designer
Julz is a member of the team at WSI Leap Digital, where he helps brands communicate clearly and connect with their audiences through strategic social media content and thoughtful design. With a background in branding, visual design, and digital marketing, Julz focuses on creating content that aligns with business goals while maintaining strong visual storytelling. He contributes by developing engaging social media assets and content strategies that strengthen brand presence online.
Outside of work, Julz also enjoys studying branding and marketing trends, building creative communities, and sharing insights that help freelancers and entrepreneurs grow.
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