Domenic Ali
Founder & CEO
WSI, Leap Digital was founded by Domenic Ali, a lifelong entrepreneur with a passion for engineering business growth. With over thirty years of experience as a Technology Director and Marketing Consultant, and backed by MIT executive training, Domenic built the agency on a simple, powerful principle: “Whatever it is you do today, do it better than you did yesterday.” After advising more than 1000 clients and leading solutions for complex digital challenges, he recognized a gap in the market for an agency that combines deep technical expertise with true business insight. Driven by a commitment to help businesses not just meet but exceed their growth goals, Domenic assembled a global team dedicated to delivering innovative strategies, seamless execution, and measurable results. WSI, Leap Digital was born out of this vision: to empower B2B organizations to thrive online, while enabling leaders to focus on what they do best.
Niveanne Deen
Vice President of Business Development
Niveanne Deen is a growth-focused marketing leader with over twenty years of experience helping B2B organizations strengthen their digital presence and scale with confidence. Known for her ability to translate complex goals into clear, actionable strategies, Niveanne brings both empathy and precision to every client engagement. Her belief is simple: sustainable growth starts with genuine relationships and a deep understanding of what matters most to the client. At WSI, Leap Digital, she leads business development and client success, ensuring every engagement is aligned to measurable outcomes. Outside of work, Niveanne is a curious traveler, a passionate foodie, and enjoys spontaneous adventures with her family.
Vignesh Subramani
SEO Specialist, Delivery Manager and Analyst
Vignesh brings clarity to the fast-moving digital world, turning complex data and shifting algorithms into smart, effective marketing strategies. Passionate about data-driven decisions, he thrives on making analytics work for real business results. From decoding the latest SEO updates to fine-tuning performance metrics, Vignesh loves sharing insights about content, search strategy, and digital tracking. Outside work, he’s usually planning his next family getaway or relaxing with loved ones.
Emma Chan
Delivery Manager / UX/UI Designer
Emma combines creativity and usability to design intuitive digital experiences that resonate with users and clients alike. From web and mobile interfaces, digital graphics, to branding assets, she ensures each project stands out with both style and substance. As the go-to expert for everything digital design, she keeps aesthetics aligned with function. When she’s not designing, Emma enjoys spending time with her two cats, Ike and Kenny, exploring new restaurants, attending live concerts, or starting her next creative project.
Melanie Woodhouse
Office and Success Manager
Melanie ensures that WSI, Leap Digital operates like a well-oiled machine. She supports both the internal team and clients by maintaining streamlined processes and nurturing a culture of productivity and care. Known for her reliability and warm spirit, Melanie is always ready to lend a hand or solve a challenge. Outside of work, she finds joy in nature, cooking hearty meals, and spending quality time with her family, often accompanied by her beloved pets, Arthur and Earl.
Serena Patel
Digital Marketing Associate
Serena plays a vital role in shaping impactful digital campaigns that build authentic connections between brands and audiences. From client relations to content strategy, she brings fresh insights and creative execution to every project. Colleagues often turn to her for the latest on social media trends or campaign planning. When she’s off the clock, Serena loves listening to live music, exploring new genres of music and movies, or spending downtime with her pug, Pablo.
Kathryn Pearl Timonera
Technical Content Writer and AI Content Marketing Specialist
Kathryn turns complex tech topics into clear, engaging content that drives results. With experience writing for top tech and cybersecurity publications, she brings a sharp eye for strategy and a deep understanding of what makes technical and general audiences click. Passionate about helping brands tell their stories, Kathryn facilitates AI-driven content marketing efforts and content strategies. Outside of work, she’s either in the ocean teaching freediving, exploring different underwater sites, working on her next creative project, or explore new places with her shih tzu named Nuggets.
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