Executive Summary
Since November 2020, MyHealthCentre — now part of WELL Health Diagnostic Centres — has trusted us to manage its growing portfolio of healthcare websites. Led by client contact Brandon Latham, this collaboration began with WebCare and expanded into full-scale SEO leadership in 2023.
With over 40 accredited clinics, more than 700 medical professionals, and millions of diagnostic procedures annually, WELL Health Diagnostics is Canada’s largest independent provider of outpatient diagnostic services. Our work has helped maintain site performance across dozens of domains and increased organic visibility to over 25,000 ranked keywords, with top-tier performance across Google’s results.
Client
WELL Health Diagnostic Center
Contact
Brandon Latham
Industry
Healthcare, Diagnostics,
Cardiology, Endocrinology
Engagement Start
November 2020
Services Provided
WebCare, Technical SEO, Website redevelopment planning
40+
accredited centres
700+
clinicians and staff
About the Company
WELL Health Diagnostics is the largest non-governmental outpatient clinic network in Canada, with:
- 40+ accredited centres across Ontario and Alberta
- 700+ clinicians and staff
- 2M+ procedures performed annually
- $100M+ in diagnostic division revenue
Part of WELL Health Technologies Inc., a $900M+ publicly traded digital health leader Their reach extends through multiple brands including:
- C-health
- Cardiology Now
- My Doctor Now
- C-era, C-endo, C-health Research, C-impact, and C-diagnostics
Challenges
With a network of 40+ healthcare sites, the organization needed
Ongoing maintenance across all web properties
Better visibility and search ranking across brands
Infrastructure planning for a major 2025 web overhaul
Our Solutions
WebCare Management at Scale
We implemented a robust WebCare framework across the full ecosystem of websites:
- Monitored and maintained 98%+ SEMrush Health Score
- Implemented monthly updates, uptime monitoring, and speed improvements
- Supported ADA compliance, plugin integrity, and hosting performance
This ensured all sites remained secure, fast, and functional while reducing internal IT load.
SEO Takeover in 2024
In early 2024, Brandon and the team asked us to lead SEO for all key properties. Our strategy included:
- Technical site audits and fixes
- Consolidated keyword strategy across domains
- On-page optimization and metadata revamps
- Introduction of internal linking, structured data, and improved crawlability
Results:
- Organic keywords increased to 25,495+ from approximately 11,000
- Visibility surged across Top 3, Top 10, and SERP-feature positions
- Looker-like audiences and retargeting layers added for further reach
Strategic Planning for 2025 Site Rebuild
The client is preparing a major website redevelopment for 2025. We are supporting this with:
- Technical requirements definition
- URL migration planning
- SEO preservation strategy to retain rankings
- Consultation on CMS and hosting platforms
Outcomes & Impact
Client Testimonial
“The team’s responsiveness and attention to detail has been a game-changer. Whether it’s fixing something fast or helping us plan ahead, they’ve become our go-to partner for all things digital.”
Conclusion
Our long-term relationship with WELL Health Diagnostics showcases the power of a trusted, technically proficient partner who can scale alongside Canada’s largest outpatient clinic network. From rock-solid maintenance to SEO growth and strategic planning, we’ve enabled Brandon and his team to focus on patient care — while we take care of the digital infrastructure.