Executive Summary
International Business University (IBU), a Canadian business school focused on accessible education and future-ready programs, partnered with WSI Leap Digital to modernize its digital foundation and scale student enrollment by 50% year-over-year. At the start, IBU’s digital ecosystem lacked the structure, strategy, and visibility needed for sustainable growth.
In under 12 months, Leap Digital delivered a mobile-first website, implemented a full-funnel SEO and Paid Media system, introduced closed-loop analytics, and built scalable engagement tools. IBU’s trust grew to the point where Leap Digital was retained to launch a second brand: IBU Online.
Industry
Higher Education
Engagement Start
2023
Services Provided
Website Redesign, SEO, Paid Search Strategy, WebCare, Conversion Rate Optimization (CRO), Analytics, Engagement Tools, Reputation Management
About the Company
IBU offers undergraduate and graduate business programs with a focus on practical learning, small class sizes, and digital-first delivery. Headquartered in Toronto, IBU provides in-demand BCom and MBA degrees to domestic and international students. With a mission to improve student access and experience, IBU integrates technology, affordability, and personalization across its learning model.
Challenges
Before partnering with Leap Digital, IBU’s digital infrastructure struggled to support its enrollment goals and user experience expectations.
Website & UX Issues
- Poor mobile usability, no sticky menu, overlapping UI elements
- Inconsistent calls-to-action (CTAs) and poor accessibility
- Limited self-service tools and weak performance on mobile
SEO & Content Gaps
- No pillar content or keyword strategy
- Thin blog posts, broken metadata, disorganized URL structure
- Low domain authority and site health
Paid Search & CRO
Inefficiencies
- Facebook Ads generated leads but 0 conversions
- Unoptimized landing pages with no A/B testing
- No segmentation, retargeting, or attribution in place
Engagement & Support
Limitations
- No chatbot or real-time student assistance
- Issues around visas and Letters of Acceptance created friction
- No review management system in place
Analytics & Strategy
Deficiencies
- Fragmented data and outdated personas
- No visibility into campaign performance or ROI
- Lack of strategic planning across channels
Our Solutions
Website Redesign & WebCare
- Rebuilt IBU.ca as a mobile-first, accessible website with 93%+ health score
- Re-architected the sitemap using custom post types and structured navigation
- Implemented uptime monitoring, performance tuning, and plugin quality control
Outcomes & Impact
| . Metric . |
Organic Clicks | Impressions | Mobile Traffic Share |
CRO Improvement |
Analytics Maturity |
Site Health | Analytics Maturity |
Site Health |
| Result | +72% Year-over-Year | +80%, driven by pillar content and reclaimed keywords | 73% of sessions are now mobile, with strong engagement | PPC conversion rate increased from 10% to 20% | Full attribution across paid, organic, social, and referral | SEMrush score rose to 93%+ | Full attribution across paid, organic, social, and referral | SEMrush score rose to 93%+ |
Client Testimonial
Leap Digital helped us transform our digital strategy from reactive and fragmented into a data-driven, full-funnel growth engine. Their ability to uncover gaps, deliver results, and think ahead has earned our complete trust.
IBU Executive Contact
Conclusion
IBU’s partnership with Leap Digital turned a disjointed digital presence into a scalable enrollment machine. With a modern website, strategic content, diversified ad channels, and closed-loop analytics, IBU is now positioned for long-term growth across domestic and global markets.
Want to scale enrollment with a data-driven, modern strategy? Let’s talk.
