Executive Summary
Corporate Class Inc., a global executive coaching firm led by Diane Craig, partnered with Leap Digital to rebuild its digital foundation and evolve from ad-reliant marketing to a scalable, insights-driven growth engine. At the outset, the company had no CRM, poor analytics, underperforming content, and unclear ROI from paid campaigns.
Over a four-year partnership, Leap Digital implemented a full HubSpot suite, developed an SEO-first content strategy, and transformed digital reporting with closed-loop attribution. These efforts eliminated paid search dependency, elevated organic traffic to become the #1 lead source, and empowered Corporate Class to make confident, data-driven decisions — all while supporting key business pivots and strategic planning at the executive level.
Client
Corporate Class Inc
Contact
Diane Craig, President
Industry
Executive Coaching, Leadership Training
Engagement Start
2019
Services Provided
SEO & Content Strategy, HubSpot Implementation, WebCare, Conversion Tracking, Strategic Marketing, Analytics, CRM Integration
About the Company
Corporate Class Inc., founded by Diane Craig, delivers executive presence coaching, inclusive leadership development, and customized team training programs for clients around the world. The organization works with Fortune 100 companies, senior leaders, and HR departments to enhance performance, confidence, and communication across corporate cultures and industries.
Challenges
Before working with Leap Digital, Corporate Class faced a number of foundational issues blocking sustainable growth:
Overreliance on paid search with no clear ROI
No visibility into what channels were converting leads
No CRM or marketing automation system in place
Blog content that didn’t align with SEO strategy
Low-performing mobile and desktop user experiences
A general lack of confidence in reporting and results
Our Solutions
SEO & Content Strategy
We introduced a structured content strategy rooted in search intent:
- Created pillar content and topic clusters targeting executive leadership terms
- Designed SEO-optimized landing pages to convert visitors into registrants
- Produced blog visuals and on-page elements to improve UX and branding
Analytics & Reporting
To enable accurate decision-making, we rebuilt the analytics infrastructure:
- Implemented GA4 and full conversion tracking
- Connected all marketing channels to closed-loop attribution
- Tracked event-level engagement to understand user behaviour
HubSpot CRM & Automation
We deployed the full HubSpot suite to centralize operations:
- Rolled out HubSpot Sales and Marketing Hubs
- Designed custom workflows, lead nurturing, and forms
- Provided teamwide training for daily CRM use, reporting, and engagement
WebCare & UX Optimization
We overhauled the website’s technical health and visual experience:
- Boosted SEMrush Health Score to 97%
- Improved course layout and navigation to drive conversions
- Standardized mobile and desktop views for accessibility and speed
Strategic Guidance & Business Realignment
Using analytics insights, we led a major strategic pivot:
- Identified that Facebook leads weren’t converting, despite high volume
- Shifted from a B2C-style model to B2B targeting (HR leaders, execs)
- Repositioned campaigns, content, and nurturing to serve corporate buyers
- Supported three business pivots with new messaging and service positioning
Outcomes & Impact
Client Testimonial
“Domenic and his team at Leap Digital have always gone above and beyond to support Corporate Class. I appreciate the integrity, dedication, and personalized approach they bring to our business. They’ve been integral in helping us navigate challenges, aligning every marketing effort with our business plan, and ensuring that our digital presence truly reflects who we are.”
Conclusion
Corporate Class Inc. transitioned from a marketing model driven by short-term ad spend to one powered by sustainable organic growth and marketing intelligence. With Leap Digital as a long-term strategic partner, the company not only upgraded its systems and content but also achieved true executive-level clarity in digital performance and planning.
Looking to make marketing a reliable growth engine — not just a cost centre? Let’s talk.