The internet is often the go-to resource when researching brands to buy, but now more than 4 in 10 consumers turn to social media networks for brand information. A brand awareness campaign on your social media sites can improve your ability to connect with customers. But how do you ensure your brand stands out in the crowd?

• At WSI Leap Digital, we’ll infuse your social media marketing efforts with your brand’s personality. Images, language, and tone will help people understand what your brand is about and easily recognize you.

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Getting the most out of your online salesperson – your website – means people need to find your site online, easily. A traffic campaign on social media platforms gives customers a ‘map’ to your website through a link or a landing page. How do you get people to shift from reading your ad to clicking on it?

• The Leap Digital team goes beyond telling people about your brand. We include a little teaching to show how you’ll make their lives a bit better. And often, we’ll involve them in the decision to engage with you by giving them a choice. For example, we could create a traffic campaign with 2 options: “Looking for Top Sellers?” or “Find Your Favourite” with each leading to a unique landing page.

When you’ve built brand awareness and engagement, a logical next step is generating leads with social media marketing. Although all social media platforms have value, Facebook and LinkedIn are the top 2 sites for lead generation in the B2B space. What’s essential for people to experience so that they’ll fill out a form to connect with you?

• Our research and customer case studies help us identify compelling calls-to-action for your brand, ‘clickable’ (sometimes gated) content, and appropriate personalization for your target audience.

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Conversion campaigns help you connect with people who are actively interested in your brand. A conversion can be a basic form fill or a more in-depth engagement like making a purchase, entering payment information, or ordering samples. Getting the right message across is vital because research shows weak social media ads can create a negative emotional response in less than 1 second! What can you do to generate strong conversions?

• WSI Leap Digital focuses on targeting the right audience, then helping you create a great ad with cohesive visuals, copy, and value proposition or call-to-action. We’ll also help you optimize your conversion campaigns with techniques like A/B testing.

If someone visits your website, looks around, adds something to a cart, or makes a purchase, you can stay connected with them through a retargeting campaign. With retargeting, you’ll deliver an ad to customers or prospects that reflect their engagement with you. A customer who views one of your products may see an ad with more details and a link back to your website. A prospect who checks out your ‘contact us’ page could receive a message with benefits about doing business with you.

• Effective retargeting campaigns are highly personalized and cross multiple channels. Keeping the conversation going means being present where your customers head next.