How can digital marketing help you grow your business? The way to succeed in business is to know where your customers are and have the ability to promote and interact with them there. If your audience mostly commutes on trains to work every morning, advertise there. If your target audience watches TV late at night, have commercials ready.
And if your customers, like most of the modern world, are spending time online, especially on social media, you need to establish your presence there. We now live in a world where people spend as much time in the “virtual space” of social media online as they do in their real, physical world. So if that’s where the people are, what are you doing to reach them there?
Digital Marketing is in constant motion
Digital technology is in a state of almost constant evolution. Every year a new technology emerges, a new social platform rises in popularity, or a shift in user preferences comes to the forefront. The companies that can perceive and understand these changes, and adjust to them, are the ones that remain visible and accessible to their customers.
But keeping abreast of where people are online, and what they’re doing, and how they’re doing it is, for all intents and purposes, an intensive, full-time job. It’s an important job, especially for any business that wants to grow and expand its customer base, but it is one that requires expertise and an ability to analyze trends and understand what they mean. For companies that have their own marketing department or division, that’s what their staff is paid to do.
For people in smaller or medium businesses that don’t necessarily have the resources to have dedicated, full-time staff devoted to this, it can be a real problem. And yet, it is a problem that needs solving in order to grow the business. Is Facebook still relevant? With what age demographic? What about Twitter? Instagram? There’s something called Mastodon that people are talking about, what’s the opportunity there? Who has these answers?
It’s all in our book, Digital Minds
If you’re worried about staying informed on all these things, we can help! We’ve written a book, Digital Minds: 12 Things Every Business Needs To Know About Digital Marketing.
We’re happy to report that it’s a bestseller on Amazon, but we’re going to give it to you for free! With our book you can get up to speed on:
- Marketing Automation
- Social Media
- Content Marketing
- Search Engine Optimization (SEO)
- Email Marketing
- Data & Data Analytics
And much more!
We have over 20 years of experience in digital marketing, and we’d love to share it with you. We’ll send you a free chapter from the book every week, so you don’t get overwhelmed. Learn at your own pace, take to heart the lessons that can make all the difference, and do it all for free.